Definition and Purpose:
The role of franchise PR is to shape public perception, generate brand awareness, trust, and credibility, and manage franchise reputation.
A franchise PR company needs to focus on creating success for its clients. It needs the knowledge and skills to navigate across industries and stay on top of consumer trends while providing clients with top franchise PR guidance that will help them build their brand.
Using traditional and digital tactics, the digital marketing and public relations teams at TopFire Media draw on our journalistic roots, storytelling skills and digital capabilities to convey our clients’ messages in ways that inspire, educate, inform and entertain.
With extensive experience developing and executing public relations campaigns for an array of organizations and brands from international companies to one-person startups, TopFire Media is a premier corporate and franchise development PR firm with the flexibility and capacity to create customized communications strategies to meet our clients’ reputation management, branding, and other marketing needs.
What areas of expertise need a PR Agency:
- Consumer branding
- Business-to-business marketing
- Franchise PR
- Public relations reputation management
- PR planning
- Opportunities research & analysis
- Creative brief development
- Media relationship management
- Franchise PR development strategies
- Press release generation
- Website SEO boosting
- Advertising & PR connection
- Crisis communications
Industry sectors where a PR service impacts the brand growth
- Healthcare PR
- Technology / IT PR
- Social media PR
- Thought leadership PR
- Nutrition, Food and Restaurant PR
- Fitness PR
About TopFire Media:
TopFire Media is an award-winning, full-service franchise marketing agency that offers public relations, website development, SEM/SEO, content marketing, and digital lead generation expertise, with a focus on franchise lead generation. TopFire Media leverages the franchise industry expertise of iFranchise Group, as well as our own PR and digital marketing experience to help both emerging and mature franchise brands maximize their growth objectives by attracting high-quality leads. For more information, visit topfiremedia.com or call 708-249-1090.
