1. Franchise Lead Generation
Franchise lead generation tips to build your business
A well-defined lead generation strategy is the fuel that propels your franchise business forward. It empowers you to cast a wide net, dive deep into ideal candidate profiles, and connect with individuals who share your brand’s vision and are eager to be part of its success story.
Today, digital marketing provides an ideal channel to reach potential candidates who are searching for opportunities to change their future. Effective online marketing gives you:
- Access to a wide audience of prospects
- Cost-effective method to target qualified candidates
- Flexible platform to define your brand and engage entrepreneurial-minded prospects
Conversion Optimization is a key topic in Franchise Lead Generation
Build into your website a simple-to-use process to earn contact information from visitors. If they are interested in what you have to offer, give them a way to learn more.
Offer a free e-book, outline a tip sheet, design infographics, place a call to action in a key place that keeps them engaged with your brand – and your opportunity. It’s a tried-and-true method to fill your sales funnel and increase your conversion rates.
2. Franchise Target Audience Identification
An introduction to reach targeted franchisee prospects
Understand your core offer.
You’ve probably told this story dozens of times. What you say when you talk about yourself defines the people you are going to attract.
Understanding and communicating your differentiator is a key attractor when seeking the right kind of franchisees. Polishing that message and presenting it in an appealing package across different marketing platforms will be a siren call to the kinds of individuals who will work to grow your franchise brand.
Identifying the Type of Franchisee You Want to Attract
Maybe you’ve never given thought to the types of franchisees you want in your brand family. If you have an existing franchise network, consider the qualities of your most successful franchisees. You’ll likely find they share certain characteristics.
Are they of a certain demographic (age? location? gender? background?)? Do they have experience in your industry? Or maybe they’re simply self-starters ready to roll up their sleeves and do what it takes to thrive in their franchise.
If you don’t already have a document outlining your franchisee personas, this is a good place to start before you begin marketing to them. Essentially, you create a character for each type of franchisee that you want to attract.
For example, maybe you have a lot of Entrepreneurial Eddies. These franchisees have owned businesses (or franchises) in the past, and know that it takes hard work and dedication to succeed. Maybe most of these Eddies are male, aged 45-55, with advanced degrees.
Knowing all of this information, you can better market to find and connect with similar potential franchisees.
Digital marketing ranks at the top of the list when it comes to developing sales leads for your franchise business.
Knowledge of how to use online channels like social media, email marketing, advertising, content marketing, SEO and PR can turn your marketing efforts from ho-hum to on fire.
To the point: every brand should begin with basic steps to help you reach its ideal prospects, get them engaged with your brand and generate sales leads.
3. Franchise Marketing Channels Mix
An introduction to reach targeted franchisee prospects
Understand your core offer.
You’ve probably told this story dozens of times. What you say when you talk about yourself defines the people you are going to attract.
Understanding and communicating your differentiator is a key attractor when seeking the right kind of franchisees. Polishing that message and presenting it in an appealing package across different marketing platforms will be a siren call to the kinds of individuals who will work to grow your franchise brand.
Identifying the Type of Franchisee You Want to Attract
Maybe you’ve never given thought to the types of franchisees you want in your brand family. If you have an existing franchise network, consider the qualities of your most successful franchisees. You’ll likely find they share certain characteristics.
Are they of a certain demographic (age? location? gender? background?)? Do they have experience in your industry? Or maybe they’re simply self-starters ready to roll up their sleeves and do what it takes to thrive in their franchise.
If you don’t already have a document outlining your franchisee personas, this is a good place to start before you begin marketing to them. Essentially, you create a character for each type of franchisee that you want to attract.
For example, maybe you have a lot of Entrepreneurial Eddies. These franchisees have owned businesses (or franchises) in the past, and know that it takes hard work and dedication to succeed. Maybe most of these Eddies are male, aged 45-55, with advanced degrees.
Knowing all of this information, you can better market to find and connect with similar potential franchisees.
