Using Franchise PR to Generate Leads
Before digital media, public relations complimented franchise marketing campaigns, but didn’t contribute to them in a way that was measurable. While we know print media is an extraordinary driver of leads, measurement techniques for digital franchise pr is much clearer. Earned media placements are an excellent way to flex SEO muscle in the marketing ring. […]
The Right Content for Your Franchise Sales Website
Think about what happens the minute someone signs on the dotted line, committed to taking your brand as their own. It’s a big moment. It means someone is so confident in you, the brand, and the systems that drive it, that they have decided to change their entire way of life to give it a […]
Franchise Leads for Franchisors Through Digital Marketing
When it comes to reaching prospective franchisees, the internet and social media provide a wealth of opportunities for franchisors and other businesses to engage with customers or prospects. However, the number of digital franchise marketing options and information available can be overwhelming even for the most seasoned franchisor or tech-savvy businessperson, especially when integrating franchise […]
Increase Franchise Leads With your Content Marketing Strategy
In today’s oversaturated ad space, potential franchisees are inundated with – and often overwhelmed by – pitches both online and in the real world. Yet, these prospective business owners continue to research new investment opportunities franchises with the same interest they did before everything went digital. Savvy opportunity seekers – the ideal type of franchisee […]
5 Common Email Marketing Mistakes – and How to Avoid Them
When developing a franchise system, it is crucial to engage potential franchisees by maintaining regular and consistent contact. This is how you qualify incoming leads and turn them into warm prospects. However, inboxes can become graveyards for mass franchise emails as prospective franchisees are likely pursuing multiple franchise opportunities. Therefore, it is crucial that you […]
4 Ways to Increase Your Franchise Lead Generation Efforts
As technology becomes more and more integral for an effective sales process, franchises can reach a wider audience than ever before. There are also more franchise lead generation strategies to choose from than ever before. It’s great to have a range of options – especially for emerging franchisors who might not have as large a […]
Facebook Advertising for Your Business
In a world that allows you access information at your fingertips, social media is crucial to be successful in your business. However, it is how you use social media to your advantage as an entrepreneur that will make or break you in the franchise industry. Facebook advertising may be the most effective way to reach […]
Franchise Your Business – Learn From The Best
The Art of Integrated Content Development
Regardless of the kind of marketing tactics you use, content development should be an integral part, not something separate. In this digital age characterized by fierce competition between companies, proper marketing is impossible without great content. So let me start off with a simple question. Well, maybe it’s an easy one. Let’s say that you’re […]