Seibert’s Corner: Battle of the heavyweights: Here’s What Happens when SEO Fights PPC
What happens when SEO and PPC go head to head? Franchise expert Mark Siebert explains which franchise development marketing strategy gets the knockout in this edition of Franchise Times. When it comes to franchise lead generation, two heavyweights dominate the ring. In one corner looms search engine optimization (SEO)—an opponent who fatigues the competition with […]
TopFire Media: The Franchise SEO Experts that Get Results
It doesn’t matter what industry you’re in. If you’re researching marketing strategy and building a brand in any way, you’ll run across the term SEO, or search engine optimization. Just like with any specialty, franchise SEO has particulars that need to be considered when you’re dealing with building a franchise brand. TopFire Media uses franchise […]
Optimize Your Franchise Website to Increase Searchability and Lead Capture
Creating a new website for your franchise or optimizing an old one is exciting. It looks sleek, is well-organized, and pops with just the right amount of information to entice your visitor to take the next step. Lead capture is the ultimate goal of a well-performing website, and there are several ways to help people […]
The Surprising Beneficial Effects of Social Media on SEO Rankings
As franchise development digital marketers, we understand the general use of social media. It’s good for brand awareness and public relations, but we’ve never really focused on it as a vehicle to drive significant traffic to our websites. Guess what? That is no longer the case. While social media platforms don’t affect SEO directly, the […]