How Franchise PR Boosts Your Franchise Marketing Efforts
Definition and Purpose: The role of franchise PR is to shape public perception, generate brand awareness, trust, and credibility, and manage franchise reputation. A franchise PR company needs to focus on creating success for its clients. It needs the knowledge and skills to navigate across industries and stay on top of consumer trends while providing […]
Mastering Franchise Expos: A Strategic Guide for Franchisors
Navigating a Franchise Expo as a franchisor is a unique opportunity to elevate your brand, connect with potential franchisees, and solidify your position in the franchise industry. It’s more than showcasing your franchise—it’s about making meaningful connections, sharing your vision, and highlighting your business’s unique value. With strategic preparation and execution, you can attract franchise […]
How to Weed out Negative Reviews!
Negative reviews can make potential customers and prospective franchisees reconsider their choices and question the brand’s credibility. With multiple franchise locations and diverse customer bases, franchises face a unique challenge in managing their online reputation. According to a BrightLocal survey, 94% of consumers admit that a negative review can discourage them from engaging with a […]
Franchise PR: Teamwork Makes the Dream Work
People often think of marketing and public relations as two very separate entities. This is understandable because they typically operate as independent agencies. In franchise marketing, specifically digital marketing, we consider what we can measure, track, and analyze. Franchise PR focuses more on communications in both digital and non-digital landscapes. Let’s look at them both […]
Key Steps for Mapping a Great Franchise PR Strategy
When you use a map, or utilize your GPS app, you do so for direction. The entire purpose of a map is to see where you are going before you get there, and ultimately what path to follow to reach your destination. When it comes to mapping out a PR plan for a franchise client, […]
The Secret to Attracting Multi-Unit Franchises
The first rule of thumb when marketing anything to anyone is to know your buyer. Just as franchise owners differ from start-up business owners, multi-unit franchisees are different than single-unit franchise owners. Those looking to invest in multi-unit franchises typically have more capital, and more resources, they are less hands-on in daily operations within the […]
How to Create a Blended Social Media & PR plan to Drive Franchise Sales
When it comes to marketing, a multichannel approach is key, especially when it comes to attracting potential franchisees, here is where we need strategies like Social Media and PR for franchises.
Want to Sell More Franchises? Tell a More Compelling Story
Your franchise is more than what’s in your franchise disclosure documents. It’s more than royalty fees and revenues. Your franchise has a unique story, and that’s what attracts franchisees who help you expand your brand and help you tell that story…
Franchise Public Relations is a Partnership Pathway
At TopFire Media, anecdotal evidence has shown us that even the best planned franchise public relations strategies can fall completely flat without the full engagement of clients who have hired a PR firm. Our team is made up of experts who have worked with some of the top public relations firms in the U.S., but […]
Using Franchise PR to Generate Leads
Before digital media, public relations complimented franchise marketing campaigns, but didn’t contribute to them in a way that was measurable. While we know print media is an extraordinary driver of leads, measurement techniques for digital franchise pr is much clearer. Earned media placements are an excellent way to flex SEO muscle in the marketing ring. […]