Franchise Advertising: Building Brand & Standing Out
In the first part of this series, we explored the power of Google Ads in maximizing the reach and impact of your franchise advertising strategy. Now, in Part 2, we’ll take you a step further. It’s time to build a brand that stands out and resonates with your audience. From advanced strategies to creative storytelling, […]
Google Ads for Franchises: Maximizing Reach & Impact
Franchise owners often face two significant challenges: Standing out in a crowded marketplace and Reaching their target audience effectively. Without the right approach aligned with your marketing goals, these challenges can lead to lost ground to competitors and wasted resources. PPC for franchises Google Ads for franchises is the targeted solution that can help franchisors […]
Re-Thinking Facebook Ads For Franchise Marketing Results
As a marketing platform, Facebook has come under scrutiny in recent years. Naysayers claim Facebook advertising has lost its effectiveness, particularly in franchise marketing. Despite criticisms and misconceptions, Facebook Ads hold untapped potential for franchise development and brand awareness. This article aims to debunk these myths, revealing the true possibilities of Facebook Ads for Franchise […]
How to Weed out Negative Reviews!
Negative reviews can make potential customers and prospective franchisees reconsider their choices and question the brand’s credibility. With multiple franchise locations and diverse customer bases, franchises face a unique challenge in managing their online reputation. According to a BrightLocal survey, 94% of consumers admit that a negative review can discourage them from engaging with a […]
Franchise Web Design: The Power of a Franchise-Specific Website for Lead Capture
Your website is the face of your brand and ultimately, the first touchpoint that franchisee’s and visitors see. Understanding your audience and their first impressions can help you with navigating the design and layout of your website. We have outlined below the importance of developing a strategic web design for your franchise website! The best […]
Five Ways to Up Your Game in Franchise Social Media Marketing
Social media is no longer about just being social, 59% of the world’s population uses social media, and they hang out there on average more than two hours per day. Now, with advertising options available on social media platforms able to laser focus on a target market, providing your franchise prospect’s undivided attention for more […]
Franchise PR: Teamwork Makes the Dream Work
People often think of marketing and public relations as two very separate entities. This is understandable because they typically operate as independent agencies. In franchise marketing, specifically digital marketing, we consider what we can measure, track, and analyze. Franchise PR focuses more on communications in both digital and non-digital landscapes. Let’s look at them both […]
Seibert’s Corner: Battle of the heavyweights: Here’s What Happens when SEO Fights PPC
What happens when SEO and PPC go head to head? Franchise expert Mark Siebert explains which franchise development marketing strategy gets the knockout in this edition of Franchise Times. When it comes to franchise lead generation, two heavyweights dominate the ring. In one corner looms search engine optimization (SEO)—an opponent who fatigues the competition with […]
Words Matter: The Art of Franchise Focused Marketing Using Excellent Content
When we talk about franchise focused marketing, we are talking about content, or utilizing content marketing as part of your overall franchise marketing strategy. Content marketing is a way of selling your concept without selling your concept. What do we mean by that? Think of those used car sale ads you sometimes see on television […]
Franchise Lead Generation Differentiate a Good Lead from a Great Lead
What is a franchise lead? A franchise lead is a prospective franchisee for your brand. Generating and collecting these leads is a bit of a science. When it comes to lead generation, quality rules over quantity. A poorly planned digital franchise marketing plan can bring in more leads than you could ever want, and chances […]