5 Things Franchise Salespeople Can Learn from Marketing
Following our exploration of what marketers can learn from the sales department, it’s also important to examine the reciprocal relationship. The interplay between sales and marketing is not just a one-way street. Salespeople, often at the forefront of customer interaction and deal-making, stand to gain immensely from the strategies and insights employed by their marketing […]
What is an FSO, and Why Do You Need One?
Did you know that nearly 79% of marketing leads don’t convert into sales? The absence of timely, effective follow-up could be causing this disconnect, creating a missing link between your franchise and its prospective buyers. The annual loss due to this misalignment between marketing and sales? A staggering $1 trillion. Passionate entrepreneurs looking to invest […]
The Responsibility of Successful Franchises
“Great success often comes with great responsibilities” Being a successful franchise is not only about boasting impressive revenues or expanding your reach. It also comes with many responsibilities. When you are the leader in your industry, you become a role model, and you have to set an example for others to follow. Six Characteristics Found […]
Swimming in the Deep End: The Benefits of Affiliate Relationships in Franchising
The franchising industry is a small world. Even though there are nearly 800,000 franchised businesses in the U.S., it is still considered a niche market or a specialized business sector. It is also different from the general business industry because the government regulates it. The Federal Trade Commission keeps an eye on the industry – […]
How to Weed out Negative Reviews!
Negative reviews can make potential customers and prospective franchisees reconsider their choices and question the brand’s credibility. With multiple franchise locations and diverse customer bases, franchises face a unique challenge in managing their online reputation. According to a BrightLocal survey, 94% of consumers admit that a negative review can discourage them from engaging with a […]
Franchise Management Team Building Advice
Turning your business into a franchise is something that takes time to happen. In fact, most business owners are flabbergasted when they discover the time, money, and legalities involved in franchising a business and franchise management. The good news is that there are companies in the franchising industry that operate within an ecosystem of expertise. […]
How Does a Franchise Grow? The Power of a Comprehensive Franchise System
Are you interested in learning how a franchise grows? Marketing experts will tell you it is all about marketing, the salespeople will tell you that marketing isn’t enough, it’s about bringing new franchisees into the system, and the analysts will tell you that without them, neither the marketers nor salespeople would know when and in […]
Doing It All: Franchise Development Marketing, Why a Holistic Approach Makes the Difference?
Many franchisors are surprised when they see how different franchise development marketing is from consumer marketing. Obviously, the product is different, but the legalities are too. Like everything else in franchising, there is the matter of compliance. What you can and cannot say about your franchise system is important to know, as well as where […]
The Power of a Strong CRM for Franchise Development Marketing
If we were to choose the three most important aspects of managing leads in franchise development marketing, they would be timing, communication, and organization. The ability to bring all three of these together in well-performing software can be the difference between closing deals and letting them slip away. Franchise development digital marketing is a niche […]
Optimize Your Franchise Website to Increase Searchability and Lead Capture
Creating a new website for your franchise or optimizing an old one is exciting. It looks sleek, is well-organized, and pops with just the right amount of information to entice your visitor to take the next step. Lead capture is the ultimate goal of a well-performing website, and there are several ways to help people […]