How Does a Franchise Grow? The Power of a Comprehensive Franchise System

Are you interested in learning how a franchise grows? Marketing experts will tell you it is all about marketing, the salespeople will tell you that marketing isn’t enough, it’s about bringing new franchisees into the system, and the analysts will tell you that without them, neither the marketers nor salespeople would know when and in […]

Franchise Web Design: The Power of a Franchise-Specific Website for Lead Capture

Your website is the face of your brand and ultimately, the first touchpoint that franchisee’s and visitors see. Understanding your audience and their first impressions can help you with navigating the design and layout of your website. We have outlined below the importance of developing a strategic web design for your franchise website! The best […]

Five Ways to Up Your Game in Franchise Social Media Marketing

Social media is no longer about just being social, 59% of the world’s population uses social media, and they hang out there on average more than two hours per day. Now, with advertising options available on social media platforms able to laser focus on a target market, providing your franchise prospect’s undivided attention for more […]

Franchise PR: Teamwork Makes the Dream Work

People often think of marketing and public relations as two very separate entities. This is understandable because they typically operate as independent agencies. In franchise marketing, specifically digital marketing, we consider what we can measure, track, and analyze. Franchise PR focuses more on communications in both digital and non-digital landscapes. Let’s look at them both […]