Seibert’s Corner: Battle of the heavyweights: Here’s What Happens when SEO Fights PPC

What happens when SEO and PPC go head to head? Franchise expert Mark Siebert explains which franchise development marketing strategy gets the knockout in this edition of Franchise Times. When it comes to franchise lead generation, two heavyweights dominate the ring. In one corner looms search engine optimization (SEO)—an opponent who fatigues the competition with […]